Strategic Engagement
Active participation in AWS events?
Event participation accelerates partner recognition and executive access
Current AWS "DRAG" (amount of $ spent on AWS for every $ spent on your product)?
Higher DRAG ratios unlock priority partner status and co-investment opportunities
MDF tracking and opportunity impact?
Strong MDF attribution demonstrates ROI and increases future funding allocation
NoneLimitedGoodExcellent100%
Good
POC or MDF funding utilization history?
Funding utilization history determines your eligibility for larger investment programs
NoneLimitedGoodHighMaximum
Good
Approximate annual amount used (if any)
Product-led growth (PLG) capability?
Self-service capabilities unlocks additional funding and benefits